{"id":1162,"date":"2013-02-26T03:03:00","date_gmt":"2013-02-25T18:03:00","guid":{"rendered":"http:\/\/dsaga.info\/blog\/?p=1162"},"modified":"2014-11-23T00:42:39","modified_gmt":"2014-11-22T15:42:39","slug":"%e3%83%97%e3%83%ac%e3%82%bc%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e8%b3%87%e6%96%99%e3%81%ae%e8%b3%aa%e3%82%92%e6%9c%80%e4%bd%8e%e9%99%90%e6%8b%85%e4%bf%9d%e3%81%99%e3%82%8b%ef%bc%92","status":"publish","type":"post","link":"http:\/\/dsaga.info\/blog\/2013\/02\/26\/mba\/1162\/","title":{"rendered":"\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u8cc7\u6599\u306e\u8cea\u3092\u6700\u4f4e\u9650\u62c5\u4fdd\u3059\u308b\uff12\u3064\u306e\u30ed\u30b8\u30c3\u30af"},"content":{"rendered":"<p>Marketing Planning and Implementation\u306e\u30af\u30e9\u30b9\u306e\u30a2\u30b5\u30a4\u30f3\u30e1\u30f3\u30c8\u3067\u3042\u3063\u305fMarketing Plan\u306e\u30d7\u30ec\u30bc\u30f3\u3082\u4f55\u3068\u304b\u7d42\u308f\u3063\u305f\u3002\u3053\u306e\u30a2\u30b5\u30a4\u30f3\u30e1\u30f3\u30c8\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u305f\u30c1\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u95a2\u3059\u308b\u6c17\u4ed8\u304d\u306f\u5225\u9014\u632f\u308a\u8fd4\u308a\u305f\u3044\u3002<\/p>\n<p>\u4eca\u65e5\u306f\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u8cc7\u6599\u3092\u3064\u304f\u308b\u969b\u306b\u3001\u3053\u308c\u3092\u6291\u3048\u3066\u304a\u3051\u3070\u6700\u4f4e\u9650\u306e\u8cea\u3092\u62c5\u4fdd\u3067\u304d\u308b\uff12\u3064\u306e\u30ed\u30b8\u30c3\u30af\u306b\u3064\u3044\u3066\u7c21\u5358\u306b\u66f8\u3044\u3066\u304a\u304d\u305f\u3044\u3002<\/p>\n<blockquote><p>Horizontal Logic<br \/>\nVertical Logic<\/p><\/blockquote>\n<p>\u306e\uff12\u3064\u3060\u3002\u305d\u308c\u305e\u308c\u306e\u8aac\u660e\u306b\u5165\u308b\u524d\u306b\u524d\u63d0\u3092\u66f8\u304f\u3002<\/p>\n<blockquote><p>\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5404\u30b9\u30e9\u30a4\u30c9\u306b\u3001\u305d\u306e\u30b9\u30e9\u30a4\u30c9\u3067\u4f1d\u3048\u305f\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u660e\u8a18\u3055\u308c\u3066\u3044\u308b\u3053\u3068<\/p><\/blockquote>\n<p>\uff12\u3064\u306e\u30ed\u30b8\u30c3\u30af\u306b\u3064\u3044\u3066\u8aac\u660e\u3059\u308b\u3002<\/p>\n<p><span style=\"text-decoration: underline;\"><b>Horizontal Logic<\/b><\/span><br \/>\n\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u8cc7\u6599\u306e\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\uff08\u660e\u8a18\u3057\u305f\u66f8\u304f\u30b9\u30e9\u30a4\u30c9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\uff09\u3092\u3064\u306a\u3052\u308b\u30ed\u30b8\u30c3\u30af\u3002\u4f8b\u3048\u3070PowerPoint\u3067\u3042\u308c\u3070Outline\u30e2\u30fc\u30c9\u306b\u3059\u308b\u3068\u7c21\u5358\u306b\u4e00\u89a7\u3067\u304d\u308b\u3002\u3053\u306e\u66f8\u304f\u30da\u30fc\u30b8\u6570\u5341\u6587\u5b57\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3060\u3051\u3092\u8aad\u3093\u3060\u6642\u306b\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u3068\u3057\u3066\u7e4b\u304c\u3063\u3066\u3044\u306a\u3044\u3001\u30ed\u30b8\u30c3\u30af\u304c\u901a\u3063\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u305d\u306e\u8cc7\u6599\u306f\u3042\u306a\u305f\u304c\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u4f1d\u3048\u305f\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5341\u5206\u306b\u652f\u3048\u3066\u3044\u306a\u3044\u3002<\/p>\n<p><span style=\"text-decoration: underline;\"><b>Vertical Logic<\/b><\/span><br \/>\n\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5404\u30b9\u30e9\u30a4\u30c9\u306e\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u3068\u30dc\u30c7\u30a3\uff08\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u306e\u4e0b\u306e\u7a7a\u767d\u3002\u30b9\u30e9\u30a4\u30c9\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u308b\uff09\u3092\u3064\u306a\u3052\u308b\u30ed\u30b8\u30c3\u30af\u3002\u4f8b\u3048\u3070PowerPoint\u3067\u3042\u308c\u3070\u30b9Normal\u30e2\u30fc\u30c9\u306b\u3059\u308c\u3070\u4e00\u76ee\u77ad\u7136\u3067\u3042\u308b\u3068\u601d\u3046\u3002\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u306b\u66f8\u3044\u3066\u3042\u308b\u3053\u3068\u3092\u30dc\u30c7\u30a3\u306b\u3042\u308b\u30b5\u30d6\u30e1\u30c3\u30bb\u30fc\u30b8\uff08\u8868\u73fe\u65b9\u6cd5\u306f\u30b0\u30e9\u30d5\u304b\u3082\u3057\u308c\u306a\u3044\u3057\u3001\u8868\u304b\u3082\u3057\u308c\u306a\u3044\uff09\u306e\u95a2\u4fc2\u3092\u898b\u305f\u6642\u306b\u3001\u30ed\u30b8\u30c3\u30af\u304c\u901a\u3089\u306a\u3044\u5834\u5408\u3001\u305d\u306e\u30dc\u30c7\u30a3\u306f\u3042\u306a\u305f\u306e\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u3092\u652f\u3048\u308b\u306e\u306b\u5fc5\u8981\u5341\u5206\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u3002<\/p>\n<p>\u6700\u4f4e\u9650\u3001\u4e0a\u8a18\uff12\u3064\u306e\u30ed\u30b8\u30c3\u30af\u3092\u62c5\u4fdd\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u4f4e\u9650\u3001\u30ed\u30b8\u30c3\u30af\u30fb\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u98db\u8e8d\u306e\u306a\u3044\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u8cc7\u6599\u304c\u3064\u304f\u308c\u308b\u3002<\/p>\n<p>\u3053\u306e\u30ed\u30b8\u30c3\u30af\u306b\u5f93\u3063\u3066\u8cc7\u6599\u3092\u3064\u304f\u3063\u3066\u3044\u308b\u3068\u3001\u81ea\u5206\u306e\u8a00\u8449\u9063\u3044\u306b\u5bfe\u3059\u308b\u611f\u5ea6\u3001\u30b0\u30e9\u30d5\u3084\u8868\u306b\u5bfe\u3059\u308b\u611f\u5ea6\u3001\u8272\u4f7f\u3044\u306b\u5bfe\u3059\u308b\u611f\u5ea6\u304c\u3042\u304c\u308b\u306f\u305a\u3060\u3002\u81ea\u5206\u304c\u4f1d\u3048\u305f\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u8868\u73fe\u3057\u306a\u3044\u3001\u4fa1\u5024\u306e\u306a\u3044\u8a00\u8449\u306f\u4f7f\u308f\u306a\u304f\u306a\u308b\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u652f\u3048\u308b\u306e\u306b\u9069\u5f53\u3067\u306a\u3044\u30b0\u30e9\u30d5\u306f\u8868\u306f\u4f7f\u308f\u306a\u304f\u306a\u308b\u3002\u30b0\u30e9\u30d5\u306f\u8868\u306e\u5f62\u30fb\u30ec\u30a4\u30a2\u30a6\u30c8\u306f\u52ff\u8ad6\u3001\u305d\u306e\u4e2d\u306b\u542b\u3081\u308b\u60c5\u5831\u3068\u305d\u306e\u9806\u5e8f\u3082\u7136\u308a\u3060\u3002\u305d\u3057\u3066\u8272\u4f7f\u3044\u3001\u306a\u305c\u3053\u306e\u8981\u7d20\u3068\u3053\u306e\u8981\u7d20\u306e\u8272\u306f\u9055\u3046\u306e\u304b\u3001\u306a\u305c\u30b0\u30e9\u30c7\u30fc\u30b7\u30e7\u30f3\u306a\u306e\u304b\u3001\u306a\u305c\u305d\u306e\u8272\u306a\u306e\u304b\u3002\u5168\u3066\u304c\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u652f\u3048\u308b\u3068\u3044\u3046\u76ee\u7684\u306b\u7167\u3089\u3057\u3066\u8a55\u4fa1\u3055\u308c\u308b\u306f\u305a\u3060\u3002<\/p>\n<p>\u30ed\u30b8\u30c3\u30af\u3092\u8003\u3048\u308b\u9806\u5e8f\u3082\u4e0a\u8a18\u306e\u901a\u308a\u3002\u307e\u305aHorizontal\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u76ee\u7684\u3092\u9054\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30ed\u30b8\u30c3\u30af\u3068\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8003\u3048\u308b\u3002\u305d\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30b9\u30e9\u30a4\u30c9\u306b\u5272\u308a\u5f53\u3066\u3066\u3044\u304f\u3002\u6b21\u306b\u3001\u5404\u30b9\u30e9\u30a4\u30c9\u306e\u30dc\u30c7\u30a3\u306b\u5fc5\u8981\u306a\u30b5\u30d6\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c55\u958b\u3057\u3001\u305d\u308c\u3092\u4f1d\u3048\u308b\u306e\u306b\u9069\u3057\u305f\u8868\u73fe\u65b9\u6cd5\uff08\u30b0\u30e9\u30d5\u30fb\u8868\u30fb\u30c6\u30ad\u30b9\u30c8\uff09\u3092\u9078\u629e\u3059\u308b\u3002\u3053\u3053\u306b\u306f\u4f8b\u3048\u3070\u30b0\u30e9\u30d5\u3067\u3042\u308c\u3070\u7a2e\u985e\u3001\u76db\u308a\u8fbc\u3080\u60c5\u5831\u306e\u6c7a\u5b9a\u3082\u542b\u3080\u3002\u6700\u5f8c\u306b\u898b\u305f\u76ee\u76f4\u3057\u3002\u5404\u30b9\u30e9\u30a4\u30c9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u660e\u78ba\u306b\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306b\u8272\u4f7f\u3044\u306e\u30e1\u30ea\u30cf\u30ea\u3001\u30c6\u30ad\u30b9\u30c8\u306e\u5927\u304d\u3055\u306e\u30e1\u30ea\u30cf\u30ea\u3001\u30aa\u30d6\u30b8\u30a7\u30af\u30c8\u306e\u4f4d\u7f6e\u306e\u30e1\u30ea\u30cf\u30ea\u3092\u3064\u3051\u308b\u3002<br \/>\n#\u3053\u308c\u306f\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u7cfb\u306e\u30d7\u30ec\u30bc\u30f3\u306b\u306f\u5411\u304b\u306a\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Planning and Implementation\u306e\u30af\u30e9\u30b9\u306e\u30a2\u30b5\u30a4\u30f3\u30e1\u30f3\u30c8\u3067\u3042\u3063\u305fMarketing Plan\u306e\u30d7\u30ec\u30bc\u30f3\u3082\u4f55\u3068\u304b\u7d42\u308f\u3063\u305f\u3002\u3053\u306e\u30a2\u30b5\u30a4\u30f3\u30e1\u30f3\u30c8\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u305f\u30c1\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u95a2\u3059\u308b\u6c17\u4ed8 &hellip; <a href=\"http:\/\/dsaga.info\/blog\/2013\/02\/26\/mba\/1162\/\" class=\"more-link\"><span class=\"screen-reader-text\">&#8220;\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u8cc7\u6599\u306e\u8cea\u3092\u6700\u4f4e\u9650\u62c5\u4fdd\u3059\u308b\uff12\u3064\u306e\u30ed\u30b8\u30c3\u30af&#8221; \u306e<\/span>\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4],"tags":[24],"class_list":["post-1162","post","type-post","status-publish","format-standard","hentry","category-mba","tag-presentation"],"jetpack_publicize_connections":[],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3GYsn-iK","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/dsaga.info\/blog\/wp-json\/wp\/v2\/posts\/1162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/dsaga.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/dsaga.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/dsaga.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/dsaga.info\/blog\/wp-json\/wp\/v2\/comments?post=1162"}],"version-history":[{"count":1,"href":"http:\/\/dsaga.info\/blog\/wp-json\/wp\/v2\/posts\/1162\/revisions"}],"predecessor-version":[{"id":3910,"href":"http:\/\/dsaga.info\/blog\/wp-json\/wp\/v2\/posts\/1162\/revisions\/3910"}],"wp:attachment":[{"href":"http:\/\/dsaga.info\/blog\/wp-json\/wp\/v2\/media?parent=1162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/dsaga.info\/blog\/wp-json\/wp\/v2\/categories?post=1162"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/dsaga.info\/blog\/wp-json\/wp\/v2\/tags?post=1162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}